An offshore marketing team your agency hires directly

Agency margins depend on how much production fits inside a retainer. When senior staff resize assets, schedule posts and build reports, strategy and new business suffer, and the margin on each account shrinks. A dedicated offshore hire can run recurring production and reporting while your team owns positioning, priorities and approvals. Scope a realistic role. A content assistant, a social media manager and a paid-media specialist bring different strengths, and one person can’t cover every channel well.

White label marketing support, from brief to report

Production. A marketing assistant prepares social graphics, copy drafts and simple campaign assets in Canva from your brand guidelines and approved briefs. They build email layouts in Mailchimp, Klaviyo or HubSpot, organise audiences and test links before campaigns are approved to send.

Website and SEO. They update pages, format articles, and maintain metadata and internal links to the content plan, using Semrush or your own tools.

Social. A social media manager maintains each client’s content calendar, schedules approved posts in Meta Business Suite, monitors comments and messages, and routes anything sensitive to the account lead.

Paid media. They support campaign set-up, asset checks and reporting in Google Ads and Meta, with budgets and optimisation left to your specialist.

Reporting. They pull channel results into your monthly report template, flag changes and keep campaign naming consistent.

Running the agency. An executive assistant manages the director’s diary and inbox, schedules client meetings, chases approvals and invoices, and keeps projects moving in Asana.

What stays with your strategists

Strategy, client relationships, creative direction, ad budgets and final approval on anything published stay onshore with your team. The offshore hire produces, schedules, reports and follows up. They don’t publish client content or change spend without sign-off, and they pass complaints or sensitive comments straight to the account lead. Tarino doesn’t give legal advice on your client contracts.

How we screen offshore staff for marketing agencies

A portfolio shows what someone made with help. The practical assessment shows what they make from your brief. For marketing roles it could include a short content brief with sample assets, plus a reporting exercise from sample campaign data. It comes third in the process: CV screening and a video screen take a pool of 1,000+ candidates down to about 200, and roughly 100 complete the task. About 50 sit a structured interview, 20 reach finalist review, and you meet the best 3–4. The screening stages are published in full. More than 95% of the people Tarino places are still in the role at 6 months.

Client accounts, platform roles and your logins

Your hire works in your tools under accounts you create. Share client ad accounts and social pages through each platform’s own user roles, not shared passwords. Require multi-factor authentication and remove access when they leave. Client assets and data stay in your accounts, and you remain responsible for client data under the Privacy Act and your client agreements. The offshore staff security checklist covers platform access, MFA and offboarding.

Retainer margin and the monthly markup

A managed team adds a fee for every person, every month. Staff Domain publishes A$1,099 per person per month, about A$13,188 a year, plus A$1,200 per hire (checked October 2026). Three people on that model cost about A$39,564 a year in fees, and that comes straight out of your retainer margin. With Tarino you pay one recruitment fee per hire, nothing monthly, and each hire keeps their full salary because you pay them directly. Model your team in the offshore staff cost calculator, read the 24-month cost comparison of direct hire and a staffing agency, and see how to hire Filipino staff from Australia.

Start with production. It is the most repeatable work in an agency, and the easiest place to measure whether your seniors got their time back.