Digital Marketing Hire for Professional Services

What a Digital Marketing Hire Can Do For Your Business

A Philippines-based digital marketing hire found through Tarino can take on the tasks below. Use this as a guide when scoping the role before your call. Our offshore marketing assistant role page covers the role, software and screening in more detail.

Task	What this looks like in practice
Social media management	Managing Facebook, Instagram, LinkedIn and Google Business profiles. Scheduling posts, monitoring engagement and responding to comments.
Content calendar management	Building and maintaining a monthly content calendar aligned to campaigns, Australian holidays and business events.
Copywriting	Writing social media captions, blog posts, email newsletters and website copy in your brand’s voice. Proofing before publication.
Graphic design	Creating branded graphics, social tiles, infographics and simple marketing assets using Canva or Adobe Creative Suite.
Video editing	Editing short-form video for Instagram Reels, TikTok, LinkedIn and YouTube. Adding captions, transitions and branded elements.
Blog & article writing	Researching and writing search-friendly blog posts and articles. Uploading to CMS platforms like WordPress or Webflow.

Task	What this looks like in practice
SEO management	Running keyword research, improving on-page content and monitoring rankings using tools like SEMrush, Ahrefs or Google Search Console.
Google Ads management	Setting up and managing Google Search and Display campaigns. Monitoring spend, adjusting bids and reporting on performance.
Meta Ads management	Building and managing Facebook and Instagram ad campaigns. A/B testing creative and audiences. Working to a target cost per lead.
LinkedIn Ads support	Setting up LinkedIn Campaign Manager campaigns targeting professional audiences. Monitoring and reporting on results.
Landing page management	Building and updating landing pages in platforms like Unbounce, Webflow or WordPress. Testing changes that lift conversion.
Email marketing	Building and scheduling email campaigns in Mailchimp, ActiveCampaign or HubSpot. Managing lists, automations and reporting.

Task	What this looks like in practice
Performance reporting	Producing weekly or monthly marketing reports covering social, SEO, paid and email metrics. Presenting findings clearly with the key takeaways.
Google Analytics management	Monitoring website traffic, conversions and conversion paths in GA4. Flagging anomalies and opportunities.
Competitor & trend monitoring	Tracking competitor activity on social and search. Spotting emerging trends and content opportunities.
CRM & lead tracking	Updating lead records in HubSpot, Salesforce or similar. Tracking source attribution and campaign performance by channel.

Philippines-based digital marketing hires are some of the most capable and cost-effective offshore professionals available. The role spans a wide skill set, from content and paid media to SEO and analytics, and the right hire can own most or all of it with a clear brief. For Australian professional services firms spending tens of thousands a year on agencies or contractors, bringing this function in-house with an offshore hire is one of the most effective changes they can make. If social media is the main job, our offshore social media manager role page covers that role on its own.

What stays with you

Your hire can draft, schedule, build and report. Brand positioning, final sign-off on anything public, and claims that fall under industry rules stay with you. That matters in regulated professions: financial services promotions, legal advertising rules and health practitioner advertising guidelines all limit what you can say. Agree a simple approval step for public content on day one and your hire can move quickly within it.

How we screen marketing candidates

We screen digital marketing candidates for platform fluency, portfolio quality and the ability to work to a brief without constant direction. We typically start with 1,000+ candidates per role and screen them in stages: CV and quality screening (40% remain), video screening (20%), a practical assessment (10%), a structured interview (5%) and finalist review (2%). The practical assessment is role-specific: candidates produce real outputs like a sample content calendar, ad copy or an SEO audit, so you can judge the work before you commit. You get a shortlist of 3–4 finalists in about 2 weeks.

What it costs

A full-time offshore digital marketer typically costs a fraction of a local hire or an agency retainer, and because you hire and pay them directly, there’s no margin added each month. Compare the options for your own business in the offshore hiring cost calculator.

Tarino’s fee is one-time: $250 upfront to start the search plus $4,750 when you hire, $5,000 excl. GST in total, with the $250 credited back when you hire. There are no ongoing markups. More than 95% of our placements are still in the role at 6 months, and 6-month replacement cover applies for the same role, on the conditions in the Scope of Work and terms. Agencies building out their own delivery teams can read more on our marketing agencies page.

If your marketing is reactive, inconsistent, or sitting with someone who has better things to do, it’s worth a conversation. Book a 30-minute call and we’ll help you scope the role and find the right person.