How a Digital Marketing Hire Grows Your Pipeline Without Adding Overhead
What a Digital Marketing Hire Can Do For Your Business
Digital Marketing Specialist | Social Media Manager | SEO & Content
A Philippines-based digital marketing hire through Tarino can take on the tasks below. Use this as a guide when scoping the role before your discovery call.
CONTENT & SOCIAL MEDIA
Task | What this looks like in practice |
|---|---|
Social media management | Managing Facebook, Instagram, LinkedIn, and Google Business profiles. Scheduling posts, monitoring engagement, and responding to comments. |
Content calendar management | Building and maintaining a monthly content calendar aligned to campaigns, Australian holidays, and business events. |
Copywriting | Writing social media captions, blog posts, email newsletters, and website copy in the brand's voice. Proofing before publication. |
Graphic design | Creating branded graphics, social tiles, infographics, and simple marketing assets using Canva or Adobe Creative Suite. |
Video editing | Editing short-form video content for Instagram Reels, TikTok, LinkedIn, and YouTube. Adding captions, transitions, and branded elements. |
Blog & article writing | Researching and writing SEO-optimised blog posts and articles. Uploading to CMS platforms like WordPress or Webflow. |
SEO & PAID MEDIA
Task | What this looks like in practice |
|---|---|
SEO management | Conducting keyword research, optimising on-page content, and monitoring rankings using tools like SEMrush, Ahrefs, or Google Search Console. |
Google Ads management | Setting up and managing Google Search and Display campaigns. Monitoring spend, adjusting bids, and reporting on performance. |
Meta Ads management | Building and managing Facebook and Instagram ad campaigns. A/B testing creative and audiences. Optimising for cost per lead. |
LinkedIn Ads support | Setting up LinkedIn campaign manager campaigns targeting professional audiences. Monitoring and reporting on results. |
Landing page management | Building and updating landing pages in platforms like Unbounce, Webflow, or WordPress. Optimising for conversion. |
Email marketing | Building and scheduling email campaigns in Mailchimp, ActiveCampaign, or HubSpot. Managing lists, automations, and reporting. |
ANALYTICS & REPORTING
Task | What this looks like in practice |
|---|---|
Performance reporting | Producing weekly or monthly marketing reports covering social, SEO, paid, and email metrics. Presenting findings clearly with key insights. |
Google Analytics management | Monitoring website traffic, goal completions, and conversion paths in GA4. Flagging anomalies and opportunities. |
Competitor & trend monitoring | Tracking competitor activity on social and search. Identifying emerging trends and content opportunities. |
CRM & lead tracking | Updating lead records in HubSpot, Salesforce, or similar. Tracking source attribution and campaign performance by channel. |
Why digital marketing works well offshore
Philippines-based digital marketing hires are some of the most capable and cost-effective offshore professionals available. The role spans a wide skill set — content, paid media, SEO, analytics — and the right hire can own most or all of it independently. For Australian professional services firms spending tens of thousands a year on agencies or contractors, bringing this function in-house offshore is one of the highest-leverage moves available.
How Tarino finds the right person
Tarino screens digital marketing candidates for platform fluency, portfolio quality, and the ability to work to a brief without constant direction. Practical tasks are role-specific — candidates are assessed on actual outputs like a sample content calendar, ad copy, or SEO audit — so you can evaluate the work before you commit.
Ready to scope the role?
If your marketing is currently reactive, inconsistent, or sitting on someone's plate who has better things to do, it's worth a conversation. Book a discovery call with Tarino and we'll help you scope the role and find the right person — one-time placement fee of $5,000 + GST, no ongoing markups.