What a Digital Marketing Hire Can Do For Your Business
What a Digital Marketing Hire Can Do For Your Business
Digital Marketing Specialist | Social Media Manager | SEO & Content
A Philippines-based digital marketing hire through Tarino can take on the tasks below. Use this as a guide when scoping the role before your discovery call.
CONTENT & SOCIAL MEDIA
Task | What this looks like in practice |
|---|---|
Social media management | Managing Facebook, Instagram, LinkedIn, and Google Business profiles. Scheduling posts, monitoring engagement, and responding to comments. |
Content calendar management | Building and maintaining a monthly content calendar aligned to campaigns, Australian holidays, and business events. |
Copywriting | Writing social media captions, blog posts, email newsletters, and website copy in the brand's voice. Proofing before publication. |
Graphic design | Creating branded graphics, social tiles, infographics, and simple marketing assets using Canva or Adobe Creative Suite. |
Video editing | Editing short-form video content for Instagram Reels, TikTok, LinkedIn, and YouTube. Adding captions, transitions, and branded elements. |
Blog & article writing | Researching and writing SEO-optimised blog posts and articles. Uploading to CMS platforms like WordPress or Webflow. |
SEO & PAID MEDIA
Task | What this looks like in practice |
|---|---|
SEO management | Conducting keyword research, optimising on-page content, and monitoring rankings using tools like SEMrush, Ahrefs, or Google Search Console. |
Google Ads management | Setting up and managing Google Search and Display campaigns. Monitoring spend, adjusting bids, and reporting on performance. |
Meta Ads management | Building and managing Facebook and Instagram ad campaigns. A/B testing creative and audiences. Optimising for cost per lead. |
LinkedIn Ads support | Setting up LinkedIn campaign manager campaigns targeting professional audiences. Monitoring and reporting on results. |
Landing page management | Building and updating landing pages in platforms like Unbounce, Webflow, or WordPress. Optimising for conversion. |
Email marketing | Building and scheduling email campaigns in Mailchimp, ActiveCampaign, or HubSpot. Managing lists, automations, and reporting. |
ANALYTICS & REPORTING
Task | What this looks like in practice |
|---|---|
Performance reporting | Producing weekly or monthly marketing reports covering social, SEO, paid, and email metrics. Presenting findings clearly with key insights. |
Google Analytics management | Monitoring website traffic, goal completions, and conversion paths in GA4. Flagging anomalies and opportunities. |
Competitor & trend monitoring | Tracking competitor activity on social and search. Identifying emerging trends and content opportunities. |
CRM & lead tracking | Updating lead records in HubSpot, Salesforce, or similar. Tracking source attribution and campaign performance by channel. |